What makes for a profitable collaboration assortment/product to you?


As a collaborator, I feel that open and trustworthy communication is paramount. Everybody ought to really feel comfy asking questions, pushing again or compromising (to some extent!), and having a good suggestion of expectations, timelines, and what the collab course of will probably be like.

I’d additionally say freedom to create is vital, and I’d count on a accomplice to push again at occasions however not essentially to stifle creativity however simply to reign it in / assist it make sense (somebody who might collaborate might have little working data of the event course of or the true demographic of the model, whereas the model can have extra expertise, to allow them to supply some steering that’s helpful!).

Lastly, dedication to high quality – and meaning product high quality but additionally high quality of customer support and downside decision as soon as the collaboration releases. As a collaborator, a whole lot of that may be out of their arms/management in order that’s one thing that must be honored by the model.

As a client of collaboration merchandise, I need to see one thing that reads genuine to the accomplice, each by way of no matter colours, varieties of merchandise, names, and many others. that used. Manufacturers must be keen to restock or in any other case have extreme portions in order that it doesn’t promote out so shortly that it leaves lots of people out of luck.

— Christine

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